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Curating Your Unique Content Advantage
“Finding Your Niche” through an inbound model that centers around you rather than what you think the internet wants you to create Zevez Zalay Written on December 6th, 2025, 9:14 am ET Related Topics: business value proposition, BMC, business model canvas, finding your niche, social media content, content creation, storytelling, YouTube videos, content pillars, inbound marketing, proper AI usage, AI disadvantages, AI risks, using AI as a tool, social media strategy 2025, YouT
Zevez Zalay
Dec 6, 20256 min read


A Deep Dive Into Shein: Part 5
Opportunities for change within Shein’s practices and management Zevez Zalay November 18th, 2025, 8:10 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Xu Yangtian, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s fashion There’s a lot of opinions floating arou
Zevez Zalay
Nov 18, 20258 min read


A Deep Dive Into Shein: Part 4
Varying opinions on Shein highlight the brand’s curated strengths and shine a light on its areas for improvement Zevez Zalay November 17th, 2025, 9:45 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Xu Yangtian, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s
Zevez Zalay
Nov 17, 20257 min read


A Deep Dive Into Shein: Part 3
Shein’s responses to human rights and environmental concerns Zevez Zalay November 16th, 2025, 7:40 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Xu Yangtian, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s fashion Shein has been in hot water after the popul
Zevez Zalay
Nov 17, 20259 min read


A Deep Dive Into Shein: Part 2
Timeline of how the Shein empire revolutionized the fast-fashion industry Zevez ZalayNovember 15th, 2025, 11:37 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Xu Yangtian, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s fashion Before 2020, Shein was a brand
Zevez Zalay
Nov 17, 20255 min read


A Deep Dive Into Shein: Part 1
Daily new styles, or a new supply chain and production practices? Zevez Zalay November 15th, 2025, 10:54 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Chris Xu, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s fashion Shein’s 102 different “New In” categori
Zevez Zalay
Nov 17, 20255 min read


How Much is a $7 Shein Crop Top Truly Worth?
Shein continues to violate their human rights laws and environmental policies in 2025 Zevez Zalay November 8th, 2025, 6:08 pm ET Related Topics Shein, fast fashion, overconsumption, overconsumption glamorization, capitalism, China, Kenya, landfills, water pollution, carbon emissions, Shein hauls, human rights, climate change, greenwashing, Chris Xu, textile waste, textile pollution, micro influencers, eCommerce algorithms, online retail, women’s fashion Models at the Shein
Zevez Zalay
Nov 10, 202510 min read


Is Purchasing an Electric Car the Best We Can Do?
Tesla’s involvement in supporting the Democratic Republic of Congo’s (DRC) unethical cobalt mining practices Zevez Zalay November 7th, 2025, 9:15 pm ET Related Topics Tesla, cobalt, mineral mining, labor practices, international ethics, Democratic Republic of Congo (DRC), Apple, Microsoft, Dell, Google, child labor, supplier auditing, sub-supplying, electric vehicles, lithium batteries Like many other American families, my family members have started looking into electric ca
Zevez Zalay
Nov 8, 20259 min read


Does Euphemistic Language Help Companies Dealing with Sexual Harassment
Primark’s former CEO, Paul Marchant, made an “error in judgment” Zevez Zalay October 8th, 2025, 8:52 pm ET Related Topics Primark, Paul Marchant, Sexual Harassment, Harassment in the Workplace, HR, HR Policies and Procedures, Employee Turnover, Absenteeism, Job Satisfaction, Commitment to Due Process, Gender Equality, Organizational Behavior, Organizational Resilience to Future Financial Crisis, Public Trust, Organizational Attractiveness A lot of us hear stories about sexua
Zevez Zalay
Nov 6, 202510 min read


Can AI Ads Be Sufficient Replacements for Human Marketers and Artists?
Skechers UNO AI campaigns receive harsh backlash from Gen Z Zevez Zalay Written on October 15th, 2025, 8:51 pm ET Related Topics: Skechers, Tariffs, Trump’s Tariffs, Cost of Goods, Fashion Industry, US Politics, Shoe Companies, Outsourced Manufacturing, AI Marketing, AI Efficiency, Ethics of AI Usage, Shoe Industry, Company Buyouts, 3G If you peruse through your mother’s closet, you're bound to find a pair of cushioned Skechers on her shoe shelf. Known for providing comfort
Zevez Zalay
Oct 21, 202510 min read


Is Rolling Back on DEI Efforts Really The Right Choice for Companies in 2025?
Tips on what your company should do regarding DEI and learn about how the fast food industry and US politics can influence our decisions regarding DEI policies.
Zevez Zalay
Oct 2, 202510 min read
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